Nowadays, people spend most of their time on the Internet, and therefore all businesses have moved online. Having a well-designed website that gives your visitors the best customer experience and the information they are looking for has become crucial to business success. Your website is the first point of contact between your brand and the customers (both existing and potential) and having one is the key to overall business growth. Therefore, a website is also often referred to as a Primary Digital Property or a Digital Asset. Here are a few reasons for having a website: It ensures a strong digital presence and you are available to your customers 24/7. They can reach you and communicate with you at any time they wish to. You can have 24/7 customer support and create customer delight by addressing their queries via chatbots, FAQs, etc. A website makes the information accessible to your customers very easily. At its core, a website is nothing but a medium to communicate with your customers, create brand awareness, sell products and services online, build an audience, drive traffic, advertise, educate your audience, engage with them, and so on. A website helps you establish credibility and build trust. A website helps you in increasing your sales and revenues. A website is a cost-effective alternative to having a physical store and increases your visibility all across the world. A website is one of the most popular ways of marketing, generating new growth opportunities, showcasing your portfolio, and becoming an integral part of digital marketing strategy. A strong digital presence is, therefore, critical to business success. A website is the first step to securing a strong digital presence as it helps the brands to thrive, build credibility, and connect with potential customers.
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